Press Release from Living DNA
LIVING DNA PREVIEWS UNIQUE NEW “FAMILY NETWORKS” OFFERING AT ROOTSTECH 2018
LIVING DNA PREVIEWS UNIQUE NEW “FAMILY NETWORKS” OFFERING AT ROOTSTECH 2018
Innovative family tree and
matching system
will take the guesswork out of DNA relationships
Living DNA, the
global consumer genetics company, has today publicly previewed its new ‘Family Networks’ platform
for the first time – set to be the most precise DNA-driven matching service on
the market.
Officially unveiled in Salt Lake City in Utah at RootsTech
2018, the world’s largest family-history technology conference, Living DNA’s Family Networks requires
no prior user-generated family research, allowing users to build a detailed
family tree based solely on their DNA, gender, and age. Living DNA will analyse
a user's unique motherline and fatherline DNA data (mtDNA and YDNA), on top of
the family ancestry line (autosomal) to deliver matches – something no other
company can do.
David Nicholson, managing
director and co-founder at Living DNA, comments:
“With Family Networks, we will not only predict how users
are related to direct matches, but we can also find and connect people to DNA
matches going back up to 13 generations.
“The technology behind Family Networks automatically works
out which genetic trees are possible to uncover relations. This new capability
offers distinct benefits to a range of users, from avid genealogists and family
history hobbyists through to adoptees and others searching for their family
members. It will reduce the risk of human error and take away the tedious task
of figuring out how each person in a user’s list are related to one another.
We’re truly taking the guesswork out of DNA relationships.”
Living DNA’s Family Networks is scheduled to be made
available to all existing and new Living DNA users by autumn 2018. The company
states that the cutting-edge technology will give all customers – even those
who upload from other DNA testing sites – a level of relationship prediction
and accuracy that is beyond anything currently on the market.
David Nicholson adds:
“Living DNA’s precise and unique technology processes
users’ DNA to identify relatives and define relationships deeper back in time.
Through this rich experience, users will even be able to learn how they’re
related to people with whom they share no DNA today.
“As we don’t ask for Gedcom files or other user research to
build a family tree, Family Networks can be especially useful for adoptees and
family searchers who are trying to locate long-lost family members but who
don’t have any information on their biological family. Just by using their
gender and date of birth in conjunction with their DNA, we will be able to
translate their matches into a potential family tree, giving them a clearer
place to start from.”
Living DNA breaks down users’ DNA into 80 worldwide
regions, including 21 in the UK, more than any other testing company. The company
offers a 3-in-1 test as standard: from a simple mouth swab, Living DNA not only
covers a user’s family line ancestry, but—unlike most other tests—it also
includes the user’s motherline and (if male) fatherline ancestry.
Living DNA’s test itself is run on a custom-built Living
DNA Orion Chip. It is one of the first bespoke DNA chips in the world to be
built using the latest GSA technology from market leader Illumina, and tests
over 656,000 autosomal (family) markers, 4,700 mitrochondrial (maternal) markers
and 22,000 Y-chromosomal (paternal) markers.
About Living DNA
Living DNA is a personalised DNA service designed to help
people understand more about themselves and where they came from in
unparalleled detail. Developed by world-leading scientists and academics, the
Living DNA ancestry test is the most sophisticated product of its kind on the
market. It is the only test which can show people a breakdown of their UK,
Chinese and Italian ancestry at a regional level, and the first to allow users
to view their ‘ancestry family’ at different points in history. In so doing, people
can see at what point in the past they were connected to their friends and
family through their DNA, and discover how, ultimately, we are all connected.
For more information, please visit http://www.livingdna.com/
Enjoy!
Emily
