18 October 2009


I'm excited to mention that Family Tree DNA has reduced the upgrades for the mtDNA (mitochondrial DNA) until October 30th, 2009. In the month of November they will be announcing a price reduction for new testers who order the mtDNA. This one is for anyone who has previously ordered either the HVR1 or HVR2 and wish to upgrade to the full sequence.

Please see the archives of this blog for information on using the full sequence for genealogy purposes before ordering. Email me at aulicino@hevanet.com if you have any questions.

The announcement appears below and was sent to administrators and those who previously tested the mtDNA. SO...basically this is a reminder to order, if you are interested and a notice to others of a price reduction coming in November. (I have no idea what that price will be until it is announced.)

Best wishes,

Dear Family Tree DNA Group Administrator

We would like for you to know first hand the announcement about a big promotion for the Full Mitochondria Sequence that we will be sending in the next days to Family Tree DNA customers in your project. Due to the fact that we will be reaching out directly to your members, we suggest that you DON’T send them a bulk email about it so that they don’t feel overloaded. As always, we appreciate your support...

Bennett Greenspan


We are pleased to make a very special announcement about our Full Mitochondria Sequence test.

As you know, this test has continually dropped in price from its initial introduction at $895 in 2005. These price decreases were related to volume and workflow, translating productivity into economies of scale that allowed us to reduce prices to those customers interested in testing their full mitochondrial sequence.

Now Family Tree DNA is doing it again, but this time we are going to take advantage of new technology that will allow us to run more samples in less time, and the savings are substantial.

We will jumpstart this new era of complete mtDNA testing with a very aggressive price in order to build the comparative database to the levels that genetic genealogists will be able to use to answer precise ancestral and geographic questions.

So now to the news that you are waiting for: before a new price for the full mtDNA test is introduced in November, we will be offering our current customers a promotion at the following prices, valid until October 31st, 2009:

$179 for those who have already tested HVR1 and HVR2
$199 for those who have already tested HVR1

Orders need to placed and paid for by the end of the day, October 31st, 2009.

Depending upon the time that it takes to process these upgrade orders using our new hardware, we may experience a back order or lag time in November. If this occurs we expect to resolve the backlog in December.

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